Black Love Day Celebrated

Black Love Signs
By Thelma Balfour

February 13th is recognized as Black Love Day (BLD) in America. Founded in 1993, Black Love Day is the 3rd nationally, commemorated African-American “wholyday.”

It is an observance of atonement, reconciliation, celebration and 24-hour demonstration of Black love, illustrated through 5 Tenets (or specific acts). They are as follows: love towards the Creator, for Self, for the Family, within the Black Community, and for the Black Race.

Founded in 1993 by Ayo Handy Kendi, founder/director of the African American Holiday Association. Black Love Day is an African-centered, alternative to the commercial Valentine’s Day with the spiritual goals of encouraging: 1) black self-love instead of self-hatred, 2) increased peace to stop violence, and 3) racial healing!


  • Every Feb. 13th, People of African Descent show love for 24 hours.
  • Demonstrate the 5 Tenets of Black Love and recommit to the Nguzo Saba, principles of love and unity for the Black Diaspora.
  • Display the “Akoma,” an Adinkra symbol of love, patience, goodwill, faithfulness & endurance.
  • Give the greeting, “Nya Akoma” (N-yah Ah-Coma) which means “get a heart, be patient!”
  • Celebrate with personal love rituals, couple love-ins or community relationship ceremonies.
  • Buy conscious love gifts from Black merchants to recycle Black dollars to love our communities.
  • Read to learn, grow, and sustain love’s healing power.
  • Beyond Feb. 13th, practice the principles of Black Love, returning to love every day to heal ALL our relationships and better the planet!

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